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Web Survey Bibliography

Title Conducting Web-based Surveys with Known Populations: Lessons Learned and Keys to Success
Author McGee, C. G., Straight, R. L., Schwartz, L.
Year 2001
Access date 28.05.2004
Abstract This paper discusses the processes the Logistics Management Institute (LMI) has used successfully in over 30 web-based sur-veys, involving over 35,000 government employees and customers. The use of surveys in government to gauge performance and improve operations is widespread. These surveys most often include known populations of customers, both internal and external, employees, and managers. Because most of these people have e-mail and access to the Internet, such surveys are often conducted using Web-based designs. Through a phase-by-phase approach, the paper highlights some of the common problems, and addresses some misconceptions in conducting Web-based surveys with known populations-- including achieving acceptable response rates, solving problems with address lists, recognizing technical limitations of participants, and contacting participants multiple times. In addition, the paper discusses simplified Web design, the need to have “help desk” support for participants, and assuring respondent confidentiality. Finally, the paper offers some conclusions about the use of Web surveys with known populations.
Year of publication2001
Bibliographic typeConferences, workshops, tutorials, presentations
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Web survey bibliography - 2001 (57)

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